Crisis Planning and Enterprise Communication Management

Audience: Executives, manager, professionals and administrators in every industry
Method: Online
Duration: 8 weeks
Cost: $2,500
Graduate application: Not required
Credits: Non-credit course

Crisis Planning to Prepare for the Unexpected

Change is truly a constant, no matter what industry you’re in, and sometimes those changes reach the level of a crisis. When you understand crisis planning and communication, you can better prepare for the unexpected. 

Sign up for this course and explore enterprise disaster planning, recovery, business continuation, and enterprise communication, in the study of applied management under crises. The skills and abilities to explore the unknown and unintended consequences of possible decisions are critical for disaster planning. In today’s business environment, disasters can come from many sources, which makes internal and external communication and coordination highly complex. The applied experience offered within this course will provide leaders the framework for developing disaster plans, and the associated communication plans, for use within the organization.   

OBJECTIVE FOR THIS ONLINE COURSE

This course will explore crisis planning through asynchronous discussions and online lectures, various readings, case studies and assignments. Two live, one-hour Zoom meetings will also be held. After completing this class, participants should be able to:

• Describe how crisis communications plans function in the broader enterprise risk management (ERM) function
• Describe the fundamental principles of crisis communications from the preparation, response and recovery phases
• Provide insight and examples as to how crisis communications planning has been used successfully in various situations from the preparation, response and recovery phases
• Define the role of the crisis communications team and how they work together to ensure the organization is successful
• Develop a crisis communications planning process

CRISIS PLANNING COURSE OUTLINE

This comprehensive class will cover the following topics:

• Foundations of crisis management
• Crisis management planning
• Crisis preparing
• Response and recovery
• Crisis communications plans

A note on course credit

This is a professional development course, and it does not carry credit. If you’d like to take it for credit, you may apply to the graduate school and take it as part of the Master of Business Administration (MBA) or Graduate Certificate in Enterprise Risk Management programs. If you take this course and then apply and are admitted to either of the programs, you may be eligible for up to three hours of awarded credit.  

Required Materials

Coombs, Timothy (2019). Ongoing Crisis Communication: Planning, Managing, and Responding Fifth Edition. Wiley Finance. ISBN: 978-1544331959

Order your materials at the Creighton bookstore and get free standard shipping. Visit creighton.bncollege.com, call 402.280.2796 or email SM8335@bncollege.com.

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